Growing up by the beach and spending days after school painting at his mum Jos' studio Reif developed a passion for art and surfing early on.
At age 15 he launched his mens board shorts label Ocean Zone which he still runs to this day.
Reif has developed his own style of modern art combining bright colours and humour through his signature icons.
His artwork is heavily influenced by beach culture including some of his signature favourites beach umbrellas, thongs, seagulls, Greek vases and wine to name a few.
Reif's work is best described as art to be enjoyed rather than analysed. Combining humour with clusters of detail they become conversational pieces.
He has held shows in Fremantle Western Australia and Dubai where he had his first International Exhibition 'Seagull in My Drink' hosted by NASAB.
This year Reif is working on some exciting projects as he progresses and pursues his art career.